I have seen a lot of amazing gatherings of Christians on the web. This Christian blogger over here get’s 30,000 hits a day. That blogger over there has 20,000 subscribers. This Christian tweet has 42,000 followers.
15,000 Facebook fans
90,000 viewers on Livestream
And on and on.
Really cool. Seeing movements grow and blossom is awesome. Especially when the movement is gathered around Christ.
Take a closer look at the numbers and see who is a part of these movements…
Christians.
That’s a good thing…right?
Sure it’s good, but I don’t think we need to go patting ourselves on the back just yet.
Why can’t the Christian community take the effort and resources that go into these Christian movements and point them in an outward direction?
Why do Christian ‘leaders’ on the web compete for the attention of the same people? …and these people are Christians by the way.
I don’t have the answers. I wish I did.
The way it works online is we throw some content up and see who is listening and contributing back to the conversation and then continue to craft content that speaks to this audience. Or we find and audience that already exists and we try and grab their attention.
It takes a lot of time, energy and resources to build an audience from scratch, it’s much easier to just speak to an audience that is already there.
How can we build a missional movement on the web?
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