Just be who you are…seriously

I was speaking at Echo Conference and during Q & A I was asked; what do you guys do to to contextualize to all the different cultures around the world?

To be honest, I never really thought about that and the answer I gave come quickly and naturally:

Nothing. We don’t do anything to contextualize to all the cultures around the world. We are what we are and the people that dig it…show up.

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