Melinda Gates & Rob Bell | Love Wins pt. 2

During a great conversation yesterday on Love Wins I brought up a Ted talk that Melinda Gates gave back in September.

She is asking what non-profits can learn from Coca-Cola.

It’s clear that we shouldn’t make assumptions about what people believe based on a marketing piece. Thrown into the argument was the point that using over the top marketing tactics isn’t classy or is not ethical.

Melinda’s talk touches on this very issue and she touches on the marketing side of things beginning at 7:28 (for those that don’t want to watch the whole thing).

Here’s a Quote:

“We think that if people need something we don’t have to make them want that”

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