Web video and content abundance

Video is driving the web right now, but you already knew that. Check out this post that contains 101 very current facts about online video.

Here are the highlights that relate to the amount of video consumed online:

• Average video length online is 5:01 minutes
• Average person is watching 816 minutes of video per month
• 20% percent click away inside the first 10 seconds
• 33% have left by 30 seconds
• 44% have left by 1 minute
• over 60% have left by 2 minutes
• May of 2010 144 million viewers watch 101 videos each on average on YouTube alone

Let’s break that down a bit.

Any video you produce that is longer than 5 minutes is effectively longer than normal. You must have better than ‘normal’ content if you are asking viewers to give you more than 5 minutes.

If the average is 816 minutes and you are asking people to go to your internet campus that is more than an hour long each week, you are asking them to give you somewhere on the order of 30 percent of their attention for the month just to that. That’s a big ask.

When you look at the dropout data of users clicking away from your video it’s clear that your video must be remarkable in the first 10 seconds and any video longer than 2 min. must be exceedingly good or remarkable to keep the majority of people’s interest.

Although an older piece of data, the average viewer watching 100 videos a month on YouTube is probably continuing to climb at an exponential rate. In light of that consumption rate how much content is your church putting on YouTube?

In light of this data, what do you see happening with video on the web in the coming years?

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