Content: Consume, Produce, Share

I’m reading Cognitive Surplus for the third time…I have recommended it so many times in the last month that I figured I should take my own advice again.

I’ll say this about Cognitive Surplus: If you lead an organization that creates and distributes content to be consumed and you are not ready for the cognitive surplus reality than you and your organization have a bleak future. In short; if you have a career because you control a channel of communication to a given audience your days could be numbered if you don’t figure out how to make it participatory.

“…media is like a triathlon with three difference events: people like to consume, but they also like to produce, and to share.”

Think about how that effects you at a personal level as a leader or communicator.

If you do too much of anyone of those three things without enough of the other two you will marginalize yourself.

Too much content producing and you become a broadcaster. The newspaper industry is going through this discovery right before our eyes…we are now seeing it effect churches.

Too much content consuming and you simply aren’t in the game and are useless. Think spammer.

Too much content sharing and you are an irritant to your community and they will tune you out. People want fresh ideas not regurgitated thoughts.

If you liked what you just read you may like:

• Dictators and Pastors or Revolutions and Revivals