Three internet campus models
In the last few months in my conversations with various churches doing or preparring to do internet campuses, online church and/or what ever you want to call it, I have formed the hypothesis that all of them fall into one of three buckets.
Billboard or Sample Church
The internet campus primarily is a vehicle for people not attending the church to get a feel for what it’s like before they show up at a physical church.
Church Online
This is a full functioning church existing on the web. Worship, small groups, pastoral care, communion and everything that would traditionally take place at a physical church happens online. Multisite churches may view this as simply another one of their campuses.
Network Model
The internet campus is a content creator and distributor for local communities (read: house church). This is our model at Gateway Church Austin.
I see that these are targets for the voice and strategy of a church’s online ministry presence and, as with any target, there is some collateral effect. Anyone of these models will also see some of the other two happening along side.

